James Worth – Personal Logo

After many iterations of the initials “JW” I finally settled on the minimalist logo shown here. The Logo can be Simple as just a JW or as shown here on the letterhead and business card with an applied pencil interwoven between the J and the W inserting a hand drawn letter “i” in the word designer and the addition of a small group of pencils in a wire mesh pencil holder. All alluding the the branding phrase “Each idea starts with a simple pencil sketch.” The typeface is Gill Sans Nova in various weights. Colour is a light teal.